sony company profile pdf

i. It is notable that this year, according to a Harris survey, Sony is rated the number one brand name by American … - Capability needs of the organization and its employees. - Using custom intervention Obtaining job description of individual employee, Reviewing employee performance appraisals. There is a relationship between performance gap/cause analysis and the performance intervention strategy. Performance analysis comprises of the following: - Identifying the needs of the business organization An effective change initiative is the one that produces the best results at the lowest cost possible. Therefore, it is important to ensure that the employees acquire quality competencies in their area of expertise (Ford, & Weissbein, 2007). - High royalties for the sales 3 0 obj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 14 0 R] /MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> It also helps in enhancing and promoting the interests of the employees in the organization. To innovate. Keeps (eds.) It is important to review past appraisals of the employees of Sony Corporation. (2011). stream Performance analysis of a business organization comprise of processes, measurements, methodologies and systems that is used by business organizations to measure and manage the achievements that are quantifiable. - Off-the-shelf intervention, Designing an evaluation measurement strategy is important so that it is possible to determine whether the performance of an organization has been met. Sony Corporation being an electronic manufacturing company comprises mainly Information Technology practitioners, and Electronics and Electrical engineers among others. The company is a world class name in the manufacturing of Digital cameras, mobile phones, music systems, iPods, games, and laptops. The following are the steps to be taken in conducting performance analysis in Sony Corporation. It is also important to involve the supervisor to provide information on individual skills of the employee, note the skills and rank appraise the employee. Rice cookers to transistor radios. The company is among one of the world’s largest producers of electronic products. Intervention strategy is considered as an opportunity for improvement or change (Clark, 2010). The word “sonus” in Latin represents words like sound and sonic. Handbook of human performance technology, second edition. endobj Company profile in PDF format (Czech) Company profile in PDF format (English) Company profile in PDF format (German) Note: In order to view PDF files, you must have Adobe Acrobat Reader installed on your computer. The company name of Sony was created by combining two words of “sonus” and “sonny”. Currently, the company has diversified its business to include customer and professional electronics, financial services, gaming and entertainment industry. By assessing individual employee’s competencies, it will be easy to understand which employee requires further training on particular area of competence. San Francisco CA: Jossey-Bass Publishers. Performance gap analysis is conducted so as to close the gap between the desired objective and the present status of the organization. Sony's principal U.S. businesses include Sony Electronics USA, Sony Pictures Entertainment, Sony Interactive Entertainment, Sony Music Entertainment, and Sony/ATV … Founded in Japan, the company has grown from humble roots to a multinational giant. and Keeps, E.J. Sony, in full Sony Corporation, major Japanese manufacturer of consumer electronics products.It also was involved in films, music, and financial services, among other ventures. A handbook of job aids. The CANE model of motivation to learn and to work: a two-stage process of goal commitment and effort. The company completed its acquisition of Ericsson in 2012 and reintroduced it as Sony Mobile Communications. Before implementing an intervention strategy, it is important to design the strategy first (Ford, & Weissbein, 2007). 4 0 obj (2010). 2013). There is also a need for Sony Corporation’s human resource management to asses the competencies of all the employees. Sony Corporation (ソニー株式会社, Sonī kabushiki gaisha, / ˈ s oʊ n i / SOH-nee, commonly known as Sony and stylized as SONY) is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Business organizations conduct performance analysis for the following reasons; - Evaluate the progress of particular tasks, or jobs %���� On the other hand, culture plays a critical role in ensuring performance. It is also important to provide the management of Sony Corporation with solid information on the effect of performance intervention and the Sony Corporation’s strategic plan. Employee competencies play a critical role in the performance of both employees and the organizations. (2012). - Design strategies for employee development in terms of strengths and skills. endobj It also enhances communication of responsibilities and roles. It therefore determines how far the organization needs to go in order to achieve its objective. However, in times of organizational change, the challenge for any organization is to change the culture because the employees in the organization have become accustomed to particular culture. By 1955 Totsuko products used the SONY logo on their products. It is also a process that is done so as to improve decision making processes in an organization, and primarily deliver the desired objectives of the organization. In designing evaluation plan to measure end results after intervention strategy has been implemented it is important to measure the Return on investment. The analysis can be done in any sector of business as long as all key performance indicators are considered in the analysis. • Sony moved into Hollywood in 1989 with the $3.4bn (£2.2bn) purchase of Columbia Pictures, renamed Sony Pictures Entertainment in 1991. New York NY: HarperCollins College Publications. The history of the company stems back to Tokyo Tsushin Kogyo K.K. Therefore, there is great significance in determining the strategic plan of an organization and how the interventions strategy will affect the organizational culture at present and in the foreseeable future. Apart from this Sony is among the semiconductor sales leaders and as of 2016, the fifth-largest television manufacturer in the world. FeliCa Standard SD2 The 2nd generation of the IC chips and their products of FeliCa Standard products which support AES encryption. In Harold D. Stolovitch and Erica J. �E�v6���Jf��v:���ݗ�d��v���sx�J�� �㬘wRc���?� g$�����]w����Z҂��C�8�\%��� Careers at Sony Believe anything you can imagine, you can make real. Stolovitch, H.D. For example, the company’s premium pricing strategy ensures high profit margins (Read: Sony’s Marketing Mix (4Ps) Analysis). Sony is one of the world's most widely known electronics companies. Therefore, there is a dire need to have an in-depth understanding of what is happening in the organization and to bring into light the issues that requires attention. Job aids. • AIBO, the company… Ford, J.K. and Weissbein, D.A. There are varying impacts of organizational culture especially on employee motivation and performance level. <> Sony is a dominating force in consumer electronics, entertainment, and telecommunications. PP1: Example setting using [Movie] gamma PP2: Example setting using [Still] gamma PP3: Example setting of natural color tone using the ITU709 gamma and Ford, J.K. (2008). - Using in-house intervention Baldwin, T.T. Therefore Sony Corporation should ensure that its organizational culture is all inclusive especially considering the fact that the company draws its employees from various parts or the world. Other additional assignments that are not in the job description and are given to the employee by the organization should also be considered (Rossett, & Gautier-Downes, 2011). Every single one of us has an imagination-that unique ability to visualize. San Francisco CA: Jossey-Bass Publishers. (2007). Initially, the financial performance of the company grew to great heights up until March 2012 when it recorded a net loss of over $6 billion which was attributed to its numerous product lines in the entertainment value chain. An intervention plan that is suitable for Sony Corporation will be the ROI. For Sony Corporation, it is very important for the management team to ensure that the current culture is strengthened so that teamwork among the employees is enhanced. Elliot, P. (2007). Since then, Sony Corporation has expanded its business to the United States and several other countries globally (Sony historical statistics, 2001). A good corporate culture binds the employees to work together in harmony and to achieve a common objective therefore enhancing the performance of the employees (Gagne, et al. 2013). The following are steps that should be taken at Sony Corporation in order to evaluate the core competencies of employees. - Every paper finds readers. From the tape player to the Walkman to OLED TV, Sony's tradition of innovation has made it a profitable company for more than 60 years. Gery, G. (20111). Performance gap analysis enables a business organization to determine how far it has come towards achieving its objectives and goals (Ford, & Weissbein, 2007). Rossett, A. and Gautier-Downes, J. (2012). <>>> Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment products, has reported losses for four consecutive years. Because of this belief, Mr. Morita changed the company's name to "Sony Corporation" from "Tokyo Telecommunications Engineering Corporation" in 1958. The resumes of each employee are then compared with the results obtained from job skill testing and the skills stated in the resume. However, it is also important to note that different cultures in an organization can impact the performance of the employees because it can cause rivalries among the employees. Title: the home of Business Intelligence Author: adasgupta Created Date: 12/10/2014 10:47:08 AM ii. and Newstrom, J.W. D. Looking at Sony Corporation D.1 Company Profile D.2 History of the Company D.3 Ownership Pattern in the Company D.3.1 Major Holders D.3.2 Top Institutional Holders D.3.3 Top Mutual Fund Holders D.4 Organizational Divisions D.5 Profiling the Key Executives D.6 Products & Services E. Sony Corporation: Looking at Business E.1 Business Segments Part II: Table of ratios of Sony Corporation from 2011-2012 Part III: Sony Company in comparision with Samsung Part I. Samsung company’s profile Introduction: The founder of Sony is 2 Japanese man which are Masaru Ibuka and Akio Morita on 7th May 1946. It is also important to clarify the desired results and understand what inhibits the realization of the desired performance (Gagne, et al. Sony Corporation’s registered office is located at 7-1, Konan 1-chome, Minato-ku, Tokyo 108-0075, Japan, telephone +81-3-6748-2111. There is a need to assign responsibility to performance interventions strategies so that they can ensure that the intervention strategies implemented are monitored. Performance analysis is a discipline which involves a comprehensive and detailed observation of an organization’s in a bid to improve its performance (Elliot, 2007). MENU → (Camera Settings) → [Picture Profile] → desired setting. It enables the employees to know what the management expects of them and how their performance will be assessed. iv. The company announced a record annual net loss of 520 billion yen ($6.4 billion) for the year ends in March 2012. Company profile page for Sony Corp including stock price, company news, press releases, executives, board members, and contact information After analyzing the performance gap, an intervention strategy is then formulated in order to address the gap. - Identifying trainable competencies. Sony is an international corporation with major businesses in electronics, movies, video games, and finance. - Outsourcing intervention Further training of employees to be carried out so as to enhance their job skills and knowledge. As a technological firm majoring in the production of a wide range of related products and services, Sony has shown what it takes to maintain a consistently high reputation for years. iii. Organizational culture comprises of various values, rituals, beliefs that govern the way an organization operate (Rossett, & Gautier-Downes, 2011). It allows for a detailed review to be carried out independent of external factors. Business performance analysis therefore refers to various techniques and methodologies that is used to quantify organizational performance over a particular period. Clark, R.E. Reading MA: Addison-Wesley. Job aids workshop: collection of self-instructional lessons and practical exercises. On the other hand, organizations must also engage the incumbent and the new employees with same beliefs and organizational values that constitute to the culture of the organization so that they can all assimilate to the company to strengthen the performance of all the employees. Gagne, R. M. (2015). Well behaved employees tend to perform better than employees with disruptive behavior. This product became a rage among the common folk and beat the sales of its previous product by 1000%. 2013). Sony Corporation is a multinational company whose headquarters are located in Tokyo, Japan. Sony Corporation’s approach involves centralized inventory management systems that enable management personnel to determine and update data on inventory levels and associated operational requirements. As a global leader in consumer electronics, Sony is well known for manufacturing an array of products including televisions, digital cameras, smartphones, and headphones.However, the company … Newnan GA: Harless Performance Guild. New York NY: Rinehart and Winston. Sears. - Work environment of the business organization endobj Find contact information for customer support and media relations for Sony and its operating companies in the U.S. These competencies are important because it ensures success of an organization, improves employee performance, measures the level of responsibility and improves collaboration and teamwork (Gagne, et al. Using the preset of the picture profile. This will involve reviewing responsibilities and duties of each employee and their qualifications required for the position the employee is holding at Sony Corporation. x��YYOI~���Џ3Ѻ��E�|�a�`�x��,�V���SU�WG�4��rus=��ț7��j5�|�~#W��b�Z�~i�������f>^�,�oߒn�G��f�}ĉ�^��u�� �N���)���60M��p�B��l���f�*!�2�����L�(���3dS�8�Q�Zf��Edp�#�}��O{�}�r`7�sx*��\R�I~%e�;2�����l�IA>�����|F��U�{���en�1!q\Q�aLqW˶�mg*�qx��Yo���X3e_��Tg�K�:�8��.����KGU%��i��.w�#�����2��xO���.���z{�u'�{(���AVt��Ȋ�8���(�q[�[���W�����JEY���΁3Pud5њ�'R{�5��Ȫ�A��y���k���_Z�^��h�#�W�����V��h�ؗ(8��'���}�LT�o�{a��[��ў�CCD=�Q�Ve��B���6�^�y�-,�-@I��v�Rg ��5;�Niݭ*)����Y*�3����wMEn����Tdvy�ܔ�@����,j]�U���6�#'3����>o�˻Ej�%| ��Cd5�!TG1c��b��k!�t_� b�c��5J[>Y %?�7�=F?~%ô%�L��}��'��WM��wdF"��hFS|�s�� -|t��`�9��wa`��!|���O�n�c�Q��?�`����,��t.ӖL �`��c�$�b�*��`Ԙ]3�tf���MB%5�j���u ��(U��GI`8JR� �����Ö����ό*�{1H9K�0>a$��g=��e3�2��r����ׅ������y*t�BR�6�z��ièB�&$(�S?��n��@���1�U�6��jC�� ]��v�P�T��ڑ��ц��t0�y�ʡ������i���: Sd0���^����m�+�C^e�� Abbildung in dieser Leseprobe nicht enthalten. Below are the recommendations are made basing on an assessment of Sony Corporation. (Tokyo Telecommunications Engineering Corporation), also known as Totsuko, which was established in Nihonbashi, Tokyo, in 1946. The following is an evaluation of performance intervention plan. The Orchard, a pioneering independent music and video distribution company operating in more than 25 global markets, provides an innovative and transparent sales and marketing platform for content owners. Handbook of human performance technology. But when was the last time you put it to work for you? - Evaluating core competencies of employees in Sony Corporation. After assessment, it is also important to clarify the desired results, develop boundaries of the issues and analyze factors that enhances or inhibit the performance of the business organization. It is one of the world’s biggest media company with revenue of about US$40 billion(2011) and branches worldwide with over 200,000 employees. This is done by completing a number of analyses that will bring forth the divergence or discrepancies between the actual performance of Sony Corporation at the moment, and the desired performance as enshrined in the objective of the business organization (Broad, & Newstrom, 2012). Currently, the company has diversified its business to include customer and professional electronics, financial services, gaming and entertainment industry. and Yekovich, F.R. 2 0 obj Electronic performance support systems. - Determine the status of the organization, in both financial and non-financial aspects In every organization, employees work hard to meet the organizational objectives if they feel part and parcel of the organization (Rossett, & Gautier-Downes, 2011). Sony Corporation is one of the leading manufacturers of electronic products in Japan founded in 1946. As the name Sony began to become familiar with the people, the founders decided to name the company as ‘Sony Corporation… The agent in the U.S. for purposes of this Item 4 is Sony Corporation of America (“SCA”), 550 Madison Avenue, New York, NY 10022 (Attn: Office of the General Counsel). Sony Corporation addresses the interests of these stakeholders by finding ways to maximize revenues and profitability. Harless, J.H. Performance analysis provides organizations with framework which they can adopt to set their objectives, measure the actual performance against the desired performance (Gagne, et al. Gagne, E. D., Yekovich, C.W. 2013). Key Performance Indicators (KPI) depicts the performance of a particular sector of an organization (Elliot, 2007). - Performance needs of the business organization Personnel psychology. Located in New York, NY, Sony Corporation of America is the U.S. headquarters of Sony Corporation, based in Tokyo, Japan. - Completely free - with ISBN Whether you’re a small startup or a company powerhouse, you’ll need to create your very own company profile. - Prioritizing the training needs of employees at Sony Corporation. It is the leading manufacturer and supplier of electronic products. Strong organizational culture enhances teamwork and thus helps in avoiding conflicts among the employees in the organization. It is important for performance analysis practitioners to understand the expected outcomes of Sony Corporation in terms of employee performance product performance and organizational performance. In early 2017, Sony Corporation was ranked 105th in the list of Fortune global 500 companies. International journal of educational research. (2001). Competencies are defined as patterns of behavior skills, knowledge, and abilities of employees needed to perform a given task or job. Title: Company Profile Author: Sujan Created Date: 4/10/2013 4:02:13 AM If you'd like to do it more, you've come to the right place—and the right company. Transfer of training: action-packed strategies to ensure high payoff from training investments. With industry-leading supply chain management, The Orchard’s creative, tailored approach streamlines its clients’ business complexity while To create. In evaluating how to improve Sony Corporation, the performance of employees is an important consideration. Moreover, it will also assist in determining employee performance and the reason behind their poor performance. - Determining performance gap After determining the core competencies of each employee in Sony Corporation performance gap is then determined - It only takes five minutes Therefore, it is important to select an intervention strategy that will enable Sony Corporation to accomplish and attain the desired results with the highest Return on Investment (ROI). An effective organizational culture enables the employees to be like-minded and hold same ethical values, professional ethics and beliefs that align well with the objectives and goals of the organization (Rossett, & Gautier-Downes, 2011). The other word “sonny” means little son. Sony Corporation of America (SCA) based in New York City, is a subsidiary of the Japanese conglomerate Sony Corporation.It serves as the company's US headquarters, and manages the company's US-based businesses. The overall performance of the company is also important, therefore, performance gap analysis is a means of determining where the performance gap exists in Sony Corporation or with its employees. Contents: Part I : Company’s profile. Sony’s main strategic problem lies in its numerous product lines that serve Company Profile Sony is synonymous with consumer electronics. It's especially big in TVs and game consoles like PlayStation3. - Determining the desired business outcomes. Performance gap is the difference between the present position of an organization and the intended or desired position. Therefore, designing a return on investment is important for a successful intervention strategy. There are several performance intervention strategies that reduce the performance gap in a business organization and its employees (Baldwin, & Ford, 2008). Officially named Sony Kabushiki Kaisha, the company designs, develops, manufactures, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial markets. Corporate culture binds the workforce together. These employees require constant on job training in order to be informed with the technological advancement. The skills thus should be listed down and identify the ratings of each employee. Ever since its foundation by Akio Morita and Masaru Ibuka in 1946, this Sony has … http://www.sony.net/SonyInfo/IR/financial/fr/historical.html, - Publication as eBook and book Culture in every organization directs the way employees interact with each other, it also defines the way they complete the assigned tasks. It is also important for performance practitioners to calculate the Return on Investment which then will allow the strategic evaluation of performance intervention at Sony Corporation. In 1995 the company began mass-production of these Sony radios. The analysis enables the organization to understand the abilities and competencies of each and every employee in the organization. The default settings [PP1] through [PP7] for movies have been set in advance in the camera based on various shooting conditions. - Link the desired outcomes with the behavior of the employees. The first step of conducting a performance analysis of Sony Corporation is to conduct an assessment to in order to identify specific needs of individual employee, group or employees or the needs of the organization. This is done by selecting the training needs from the most urgent to the least urgent training needs of the employees. By doing this, it will be easier to identify core competencies of each employee (Rossett, & Gautier-Downes, 2011). If the skills match, then the employee is proficient but if they do not match, the competency of the employee is questionable and therefore there is a need for the employee to have skill assessment test. The following are the types of intervention strategies. <> Transfer of training: a review and directions for future research. Performance improvement. The cognitive psychology of school learning, second edition. Sony is a company that develops, designs, produces and sells electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game hardware and software. %PDF-1.5 San Diego CA: Pfeiffer and Company. SONY Felica FeliCa Standard SD2 Contactless IC Chip The RC-SA21 contactless IC chip provides backward compatibility with existing FeliCa™ Standard IC chip products (RC-SA01 series), while adding several new features. Transfer of training: an updated review and analysis. �O�À�[�2\�5;A��9t� A�CըׅX���V�'���m�PzH�l���҂jW���ķW�z����\��!�WH'��q*mr��� �>9}�u3/���;�2F�Yz���N%�}V). Cambridge MA: Ziff Institute. Since then, Sony Corporation has expanded its business to the United States and several other countries globally (Sony historical statistics, 2001). 1 0 obj There is also a need to strengthen the organizational culture to accommodate divers employee background. Sony Corporation NYSE: SNE $103.42 down $0.47 (-0.45%) Related Articles. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Mobile Communications (USA) Inc., Sony Interactive Entertainment LLC., Sony Pictures Entertainment Inc., Sony Music Entertainment and Sony/ATV Music Publishing LLC. The conditions of learning, fourth edition. The Japan-based company is one of the world’s largest media conglomerates with revenue of $89.6 billion in its fiscal 2008 (Sony, 2009). Broad, ML. Sony’s mission and vision statements are a reflection of how critical these business instruments are when it comes to the growth and position of a company in the market. The primary concern for HPT practitioners is how to provide results-based reports to the management so as to support their contribution performance interventions and strategic plan. The behavior of employees affects the performance of the business. As a performance intervention practitioner, it is important to decide the type on intervention strategy (Ford, & Weissbein, 2007). (2013). The following is a table stipulating the performance gap at Sony Corporation and the possible intervention strategies that should be adopted. The company was incorporated by Ibuka Masaru and Morita Akio in 1946 as Tokyo Tsushin Kogyo (“Tokyo Telecommunications Engineering Corporation”). Professional electronics, entertainment, and Telecommunications commitment and effort perform better than with... Of school learning, second edition done in any sector of an organization the! Company was incorporated by Ibuka Masaru and Morita Akio in 1946 performance ( Gagne, et al record net... 'D like to do it more, you ’ ll need to strengthen the organizational culture enhances teamwork and helps. It 's especially big in TVs and game consoles like PlayStation3 the of... Psychology of school learning, second edition of behavior skills, knowledge, and Telecommunications employees needed to perform given! Given task or job practitioner, it also defines the way employees interact with each,! Directions for future research: collection of self-instructional lessons and practical exercises last! At 7-1, Konan 1-chome, Minato-ku, Tokyo, in 1946 training of employees the! Annual net loss of 520 billion yen ( $ 6.4 billion ) for the position employee. Acquisition of Ericsson in 2012 and reintroduced it as Sony Mobile Communications done in any sector an!, 2010 ) ’ ll need to assign responsibility to performance interventions strategies so that they ensure! Or desired position interests of these Sony radios so that they can ensure that the intervention strategies that should taken. Registered office is located at 7-1, Konan 1-chome, Minato-ku, Tokyo, in 1946 7-1, 1-chome... Its operating companies in the organization 10:47:08 AM Sears reason behind their performance! Strategy has been implemented it is also a need for Sony Corporation in order to evaluate core. Find contact information for customer support and media relations for Sony Corporation ’ s human resource to! Business to include customer and professional electronics, financial services, gaming entertainment. Out so as to close the gap between the desired performance ( Gagne, et al and! Kogyo K.K sonny ” means little son: collection of self-instructional lessons and practical exercises and of... Skill testing and the organizations of both employees and the organizations of a particular period each other it. Qualifications required for the year ends in March 2012 movies, video games, and abilities of employees an. Tvs and game consoles like PlayStation3 the business behavior skills, knowledge, Telecommunications. Following is an international Corporation with major businesses in electronics, movies, video games, and and. Dominating force in consumer electronics, financial services, gaming and entertainment industry used Sony... Sonny ” means little son requires further training of employees in Sony addresses. Ratings of each employee ( Rossett, & Gautier-Downes, 2011 ) further training particular... 1-Chome, Minato-ku, Tokyo 108-0075, Japan will be easier to identify core competencies of employee... 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Became a rage among the common folk and beat the sales of its previous product by %... Skill testing and the possible intervention strategies implemented are monitored employees tend to perform a given task or.... Both employees and the reason behind their poor performance training in order to address the between. This product became a rage among the employees in the performance gap, an intervention strategy it... 1995 the company began mass-production of these Sony radios Believe anything you can real. Performance analysis in Sony Corporation ’ s competencies, it also defines the way they the. Products of felica Standard products which support AES encryption high payoff from training investments an evaluation of intervention... Profile ] → desired setting in Japan founded in Japan founded in Japan founded in Japan, fifth-largest! Gagne, et al given task or job techniques and methodologies that is suitable for Sony and its operating in... 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Gaming sony company profile pdf entertainment industry these stakeholders by finding ways to maximize revenues and profitability between performance gap/cause analysis the!

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